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I’ve worked with small business owners in the wedding industry for almost 20 years, helping indie wedding vendors market and build their businesses through Offbeat Wed’s curated Vendor Guide. (Perhaps you saw the NY Times article about it?)
Along the way, I’ve seen one huge challenge over and over: Wedding industry pros are often brilliant creatives and skilled service providers, but many of us (…most of us?) struggle with translating that magic into branding and communication. Sometimes, it feels like we’re so close to our mission-driven wedding businesses that it can be hard to see the forest for the trees, and even hard to figure out how to share our vision with the world.
Now AI has entered the chat, and suddenly, we’re all being told we should be using it to streamline our businesses. But HOW? How do you actually make AI work for your brand? By default, AI mostly cranks out bland Wedding Industrial Complex robotic slop.
That’s where my newest project comes in… because now I’m an AI coach for wedding vendors.
How My Work with AI Evolved from Personal Growth to Small Business Strategy
Last year, I launched Reflected, an AI tool designed for deep self-reflection. I trained AI models to deeply understand personal branding, personality typing, and voice mirroring… and as I was working with it, a lightbulb went off.
The same techniques I developed for Reflected could be used to help wedding vendors leverage AI for the wedding industry.
INSERT HEAD ‘SPLODEY! 🤯
The vast majority of AI business tutorials focus on generic marketing… but folks who are in the alternative wedding industry don’t need cookie-cutter prompts. They need AI tools that deeply understand their values around inclusivity, speak in their highly specific brand voice, connect with their quirky dream clients, and actually save them time.
So I built something that does exactly that.
Introducing the 1-Hour AI Brand Guide
I’m focusing my trainings on the wedding industry, catering the most effective AI methods I’ve learned… specifically tailored to the needs of the alternative wedding vendors I’ve been working with for over 15 years.
Wedding pros who are already Offbeat Wed vendor community members get access to the guide for free. Non-members can grab the first AI branding guide for $39.
This isn’t just a generic collection of marketing bro AI prompts. This is a structured, step-by-step, and (most importantly!) deeply human guide that walks you through:
- Training AI so that wedding pros get a hyper-customized agent that deeeeeeeply understands their unique wedding brand… IN ONE HOUR!
- Teaching AI to know your brand voice so it speaks your language (not some WIC chatbot boring-speak)
- This guidebook builds the foundation for you to use AI for websites, social media, product descriptions, client emails, and so much more… all without losing your brand’s unique personality (or your sense of humanity!)
- BONUS: For vendors already in the vendor guide, there’s a bonus worksheet on how to run an AI-powered audit to make sure your vendor listing actually attracts the right clients.
I’m even doing group coaching Zoom calls to talk through the guidebook, and they’re being so much fun. They’re like lil coworking sessions where, by the end of the hour, everyone has an intensely personalized brand guide, and powerful next steps for where to go with the information.
And yes, the guide is beginner-friendly. Even if AI tools have felt overwhelming or “meh” for you, I promise this will change how you see them.
Get it here 👇
Why I’m the One to Teach This
If you’ve been following my work for a while, you know my background is a mix of tech, publishing, and digital strategy. In addition to running Offbeat Empire as a profitable business since 2007, I’ve also worked at:
- Microsoft (doing personality-based marketing)
- Medium (building editorial tools for publishers and small businesses)
- Amazon (cranking out effective marketing for all sorts of weird stuff)
I’ve spent my 25-year career at the intersection of branding, storytelling, and tech… so of course I’m now applying that expertise to become an AI consultant who can help wedding pros actually use AI in a way that feels aligned, ethical, and useful.
What’s Next? More AI Resources for Wedding Vendors
This first guide is just the beginning. Up next? Hyper-Personalized Client Emails & Ethical Stalking.
Because let’s be clear: AI can do more than just fix typos. It can help you create client proposals that are hyper-tailored to your cilents, write follow-ups that people respond to, and save you soooo much time while (all while still keeping your humanity).
If you’re a wedding vendor who wants to take advantage of AI tools for wedding pros and work smarter with AI, now’s the time to start.
Get the 1-Hour AI Brand Guide here 👇
Or join Offbeat Wed’s vendor community to get it for free!
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