Offbeat wedding market lesson #4: Offbeat Brides love Facebook & Pinterest (and barely care about Twitter)

We're four days into my week-long series about the market research released by Liene Stevens of Think Splendid about the nontraditional wedding market. All week, I've been putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market. Today I'mma look at the social media platforms that Offbeat Brides are using.

Offbeat wedding market lesson #3: Offbeat Brides just wanna have fun

Here we are on day 3 of my week-long series about the market research released by Liene Stevens of Think Splendid about the nontraditional wedding market. All week, I'll be putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market. Today? Let's talk about what nontraditional couples really want their weddings to be.

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Offbeat wedding market lessons #1: 43% of nontraditional couples pay for their own weddings

Huddle up close, wedding industry readers and anyone else who likes to nerd-out on market research. This week Liene Stevens of Think Splendid released her market research about the nontraditional wedding market, and there are some FASCINATING tidbits. This week, I'll be putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market.

First, know this: about 20% of the wedding market identifies as "offbeat." This is a surprise to me, as I thought it was only about 10%. This makes it so that the offbeat wedding market is about as big as the destination wedding market — um, holy shit!? I had no idea.

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Small business mercy killing: When to euthanize a project

Fall of 2010, I launched the Offbeat Bride Vendor Directory, which was immediately one of the biggest business successes I've ever had, grossing over $20,000 the month it launched. Listing vendors reported great results (some getting inquiries within hours of their listings being published), and readers loved that they could finally easily view vendors in their area via a big clickable map.

Excited by the success of Offbeat Bride's Vendor Directory, last year I propagated the directory concepts to both Offbeat Mama and Offbeat Home.

They didn't work, SO I KILLED THEM.