Let's talk about Offbeat Home & Life

I'm launching another quicky survey!

This one's a bit longer, about the tangled web that is Offbeat Home & Life. Since it's longer, I'm just going to link it here, rather than trying to embed it.

As always, if you have longer-form feedback, you can leave 'em here on ye olde Empire blorge.

1.5k

The decision to allow reader contributions and what percentage of readers become supporters

I wanted to take a minute to talk a bit more about my decision to explore using Tugboat Yards to allow Offbeat Home & Life readers to support the site financially. How does accepting money from readers change the dynamic of a site? How does it change reader expectations? Does it come off as a "gift grab"? And perhaps most importantly, how many readers are ACTUALLY willing to support the site?

2.4k

Fucking basil: blowing your goddamn mind

I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.

And you know what's responsible for most of those visits? FUCKING BASIL.

2.2k

Offbeat Home vs Offbeat Mama: traffic & ads

This month makes it official: Offbeat Home now has more traffic than Offbeat Mama! In the last 30 days, Offbeat Mama had 117,807 unique visitors, while Offbeat Home got 126,282. This is awesome, and finally matches what I'd always hoped for Offbeat Home: since it's genderless and ageless, it's potentially got a potential for a larger readership than Offbeat Mama.

If Offbeat Home having more readers than Offbeat Mama makes perfect sense to me, here's the mystery that I still can't figure out…