Don’t be that guy: why wedding vendors shouldn’t publicly rant about work
Every once and while, a wedding vendor will perhaps forget that Offbeat Bride isn’t an industry publication. Every once and a while, we’ll get ranting, vitriolic comments from vendors about how stupid brides are, how little couples understand about what vendors do, how this one time this one couple did this totally awful thing, how they want to strangled a certain mother of the bride, etc etc etc.
But wedding industry friends, for the good of your business: don’t be that guy.
Is it a “swatch of color” or a “swath of color”? Neither: it’s a fart
Each week, my editors write, produce, and edit the posts for the following week. Thursday evening, our Copyeditor Caroline comes in with her linguistic riding crop and works her magic, and then Friday morning I come in with my Scary Big Red Editorial Pen Of Doom and give the final revisions and publication sign-offs. Last week, we had a little editorial disagreement…
Cursing as celebration: why and how we swear on the Offbeat Empire
This issue has come up for years — does anyone remember “Motherfuckergate” back in 2011? — and our response is generally the same: foul language has been a part of the Offbeat Bride brand since before the website even launched. The copyeditor of my book, Offbeat Bride: Creative Alternatives for Independent Brides, was flagging foul language all the way back in 2006. Ultimately, if you’re uncomfortable with swearing, Offbeat Bride just isn’t going to be a great fit for you. That said, we DO have a very specific way we generally use curse words…
Comparing blog placement results: sponsored post vs. editorial feature
When we talk to vendors about doing sponsored posts, we often hear them say that they don’t want to do a posts that’s sponsored — they’d rather be featured in “real” editorial content, in the form of a wedding porn photo posts. So, here’s the question: from a vendor’s perspective, which kind of post performs better?