Offbeat Resilience: Rebounding From Life's Shitty Set-Backs

A couple months back, I mentioned I was working away on trying to sell my second book, ONWARD. The first draft of the book was completed, but a series of literary agents and publishers all had the same feedback: you can't sell this particular book, in this particular format.

So I hired a familiar face to help me rework it into a better format…


Let's talk about clickbait

I think of clickbait as manipulative and forcing your hand (ie "This bride got left at the altar — YOU WON'T BELIEVE WHAT SHE DID NEXT"), but the truth of publishing is that a huge portion of a publisher's job is what's known as content marketing.

How do you make sure that people who are interested in your content A) see it and B) are interested enough in it to click through to read it? People do NOT want to leave Facebook, so it's a significant challenge.