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See it, click it: getting over my RSS/old school blogger brain

I've talked a lot about my love of RSS. RSS is the outgrowth of a content logic that's very much in-line with my old school blogger brain: show me all the posts, with the most recent at the top. I started blogging in 2000 (aww, look!), and that's just how my brain works: the most recent stuff is the most important. When it comes to how I think about content, it's basically the homepage of a blog. Most recent = most important, and then everything else is listed beneath in descending order of recency. That's how I read everything. That's how I think about everything. That's how my editorial brain works.

I've become increasingly aware however that, thanks to the popularity of Facebook and Pinterest, that's not how many Offbeat Empire readers think about content. These two social media tools are changing the way my readers learn about our posts, and as I adapt to the shift, it's changing the way I think about social media broadcasting and my editorial strategy.

2.6k

How I engineered a viral post

Recently, a post I wrote about cell phones at weddings went WAY viral, getting shared 43,000 times in one day. It wasn't an accident. Here's how I did it.