Pinterest's "rich pins" and you: how to get that nifty info into your pins #Marketing & PR#Wedding industry advice#marketing#pinterest#social media November 11 2013 | Catherine Clark bijouxandbits This cat ring knows how to get rich. If you're a Pinterest user, you may have already noticed changes to certain types of pins. Recipes, movies, articles, and products are showing more content in what Pinterest has dubbed "rich pins." You can now include price, availability, and where to buy it on the pin itself. But the BEST part is that a user who has pinned your product will get an email notification if you lower the price! Not only will it will remind that user that the product is still available for purchase, but that it's also cheaper! Hell yes. Here's how to get this feature on your website. 1. Create a business account This allows you to track your analytics and engagement like repins, impressions, most repinned pins, clicks, and visitors. It's super fascinating! Ariel uses this feature constantly to see what users are sharing. Related Post 5 ways to use Pinterest's Source page to market your business Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You... Read more 2. Configure your site for rich pins This part gets pretty technical, so you might need to enlist the help of a friendly neighborhood developer. You can utilize either oEmbed or Semantic Markup to create the metadata that can be pulled into the pin. Here's the tutorial, if you're game to get into the nitty-gritty. Otherwise, pass it along to your web gurus. 3. Validate your URLs to make sure they work as rich pins Once all the code has been setup on your site, Pinterest provides this handy link validator to make sure everything is working correctly. 4. Start pinning and marketing! Once you've got your product pages validated, you're ready to start pinning and including them in all your marketing avenues. Don't forget that Pinterest has made it really easy to pin and repin from mobile devices, so take advantage of that. Speaking of Pinterest marketing, if you want to reach the Offbeat Empire's 37,000 Pinterest followers, get in touch! Share this:TwitterFacebook Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo Catherine Clark Catherine Clark is Offbeat Bride's Executive Editor. In her spare time she loiters at her local library, makes art, watches movies en masse, plays video and tabletop games, poorly cooks healthy things, cuddles with her feline fur baby, and blogs at BijouxandBits.com. @enidjcoleslaw @bijouxandbits @bijouxandbits PREVIOUS How NOT to pitch a nontraditional wedding blogger a story about engagement rings NEXT How to make sure you eat when you're working a wedding Show/Hide comments [ 4 ] Whoa. And here I am, impressed when the pin auto-fills the name of the website and title of the post for me… Ha! Me too. But I love getting the notifications when something goes on sale. Thank you, I just converted my pinterest account to a business account! Next I need to tackle the source page. I so wish that more sites were using rich pins. For one thing, I'm like @Alyssa and it sucks having to fix things. But getting sale notifications would be awesome. Comments are closed.