What it sounds like when you're passionate about web development

Updated Oct 12 2015

Lately, my Chief Technology Officer/web developer J.M. Dodd has been doing more and more custom WordPress plugin development. I'll ping her with a request ("Can we make it so that we can easily see a list of Offbeat Bride vendor listings that are expiring in a given month?") and she'll spend some time whipping up a custom plugin that does exactly what I need to to.

Part of why the two of us work so well together is because we're both so passionate about using web development to solve the problems of doing Empire business. I get a genuine buzz out of identifying a problem ("It's really hard for my sales rep to see which listings are expiring…"), pitching a solution ("J.M. Dodd, what if we had a drop-down menu on WordPress's main Edit Posts page that showed listing expiration by month?"), and then seeing J.M. Dodd work her magic to make it happen. After the magic occurs, there's some serious nerding out and gloating:

jmdodd: I did some late night hacking over the weekend and made your filtering dropdown.

me: YES!!!! I just emailed Kathleen [ad sales rep] about it. Looks AMAZING. That makes her job soooooooo much easier — and Megan's.

jmdodd: Spiffy.
Dude, my code is awesome.
<- not at all modest on this one.

well, to be fair,
I can't see the code, but the functionality is awesome.

jmdodd: It does crazy things just to make up for the weaknesses of the existing plugin's code.
jmdodd: So you don't have to see things like months without expirations in them.
Yeah, my code is FUCKING awesome.

to quote an offbeat empire staffer's husband who shall remain anonymous:
"pulls out penis, does a silly dance"
(that's my new favorite phrase for when it's time to celebrate)

You know you're in the right business if solving a business problem makes you feel like pulling out your lady-penis and doing a silly dance.


  1. this made me laugh out loud at my desk….as a web developer i too get moments of 'fuck yeah, my code is awesome, all other code should bow down to its awesomeness'. it would be really good to see more articles like this but that might just be me ๐Ÿ™‚

    • I'm encouraging JMDodd to write more about her development process — but she'd rather write awesome code than write blog posts, methinks. ๐Ÿ™‚

    • God, I love that feeling. As a computer science major, I do a LOT of coding. Making something out of nothing is an amazing feeling. When I finally make a major breakthrough, it's this great natural high. And I am sooooooo full of myself afterwards. ๐Ÿ˜›

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