EPIC FAIL: You gotta know when to fold 'em #Business development#Wedding industry advice#failure September 27 | Ariel offbeatbride Red Fail © by griffithchris, used under Creative Commons license. My old blogging pal Helen Jane Hearn interviewed me for a web series she did for Citibank about women entrepreneurs. I talked about my biggest business lesson, which is knowing when to quit: "As an entrepreneur, you're emotionally invested in your projects — you have to be!" says Stallings. "But don't be afraid to take a floundering project out back to put it out of its misery." Stallings first learned this lesson in 2011 when she discontinued work on one of her Offbeat spin-offs, the Offbeat Bride Store. "Readers loved browsing, but very few of them bought anything, so it never made any money," said Stallings. Plus, readers became confused about which posts were store posts and which were blog posts. Stallings decided that "muddling our brand voice" just wasn't worth it. "It's crucially important to be able to identify when one of your beloved projects is just failing. Yes, you have to invest time and resources and blood and tears into launching and growing your projects… but you also have to be able to recognize when it's not working, when it's not fun, and when it's time to kill it so that you've got the energy to focus on the next project." I've written pretty extensively about this subject over here: Small business mercy killing: When to euthanize a project Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo Ariel Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives in Seattle with her son, and if she's not reading or writing, chances are good that she's dancing and happy-crying. PREVIOUS What should I click? NEXT Favorite comments of the week: gay lunches, cross-dressing kids, and writing unicorns Show/Hide comments [ 1 ] I swear, this kind of stuff is coming at me everywhere this month. I wrote a post about a similar thing today. I have so many interests and so many things that I want to do that sometimes I take on too much without thinking long term. Thanks for your take on this! Comments are closed.