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Redesign Maintenance Release 1.1

Thanks to everyone for all your feedback on the redesigns last week. Rolling out the designs on Tuesday was intense on a lot of levels, and I wanted to circle back and let y'all know how things have shaken out.

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New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

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The HOW TO post Catherine should totally write

I use a WordPress plugin called Edit Flow to help manage the Empire's editorial processes, and one of the many awesome things it does is emails me a notification when an editor creates a draft here on offbeatempire.com.

A few minutes ago, I got this email:
[Offbeat Empire] New Post Created: "How to"

How to WHAT, you might ask? HOW TO EVERYTHING.

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How tech-savvy do web publishers need to be?

How tech-savvy do you have to be to be a web publisher? Can you concentrate more on writing and marketing, or do you require solid knowledge of internet technology and hardware?

Thanks to WordPress, you really don't need to be all that tech-savvy. You absolutely don't need to know anything about hardware, but it helps a LOT if you're curious and passionate about internet technology.