Inclusive advertising that doesn't pander

I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.

I am already planning on including a "We rent to everyone, regardless of who you're in love with " in the FAQs, but I want to make a bigger statement with the actual design.

On the flip side, I don't want to seem like I'm blatantly pandering for the sake of it — I guess in my mind, I just feel like it's somewhat exploitative to include a picture of two brides or two grooms just because "See how different they are? AND WE DON'T EVEN CARE!!"

What do you think? What's the best way to advertise in a non-gender specific way? How would you do it?


Attention business owners: don't force people to use the phone

Because most of my readers are Millennials, and most Millennials hate talking on the freaking phone. (At 37, I'm firmly a member of Gen X, but even *I* hate talking on the freaking phone!) If you want to talk to us on the phone before buying an ad, then chances are you want to talk to potential clients on the phone to sell them your services… and chances are our readers aren't going to want to talk to you, and they're not going to become one of your clients, and nobody wins. It's just not a good fit.

Offbeat wedding market lesson #3: Offbeat Brides just wanna have fun

Here we are on day 3 of my week-long series about the market research released by Liene Stevens of Think Splendid about the nontraditional wedding market. All week, I'll be putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market. Today? Let's talk about what nontraditional couples really want their weddings to be.