Category Archive

wedding industry

Inclusive advertising that doesn’t pander

I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.

I am already planning on including a “We rent to everyone, regardless of who you’re in love with ” in the FAQs, but I want to make a bigger statement with the actual design.

On the flip side, I don’t want to seem like I’m blatantly pandering for the sake of it — I guess in my mind, I just feel like it’s somewhat exploitative to include a picture of two brides or two grooms just because “See how different they are? AND WE DON’T EVEN CARE!!”

What do you think? What’s the best way to advertise in a non-gender specific way? How would you do it?