Something that we all see come up time and time again on Offbeat Bride are questions about feeding wedding vendors: when should it happen? Is it something that's expected? How can vendors make sure it's understood that they are human beings and need food while working an 8-12 hour day?
This is Offbeat Empire's archive of wedding industry posts.
Gender identities are complex, and the words we use to talk about gender are constantly evolving. Whether or not you spend a lot of time in a gender-ambiguous world, as a business-owner, you need to know that it's important to be aware of the different ways people can gender identify, and that it's even more important to respect those identities. It's not always easy to discern someone's gender identity by sight, so here are three different ways I've gone about determining how my clients identify in a subtle, respectful way…
We love awesome feedback from our Offbeat Empire readers about our Offbeat Empire vendors. From Home to Bride, we pour a lot of love into every advertorial we write. That's why we're happy to share this amazing feedback from Tribesmaid stephanienjer about her experience with an Offbeat Bride floral vendor versus a non-Offbeat Bride floral vendor. (Hint: ours won!)
I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.
Small businesses looking to grow their website traffic (and who isn't?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seach engines go batty for content updates, and stagnation is a traffic killer. So what can you do to keep the pixels shaking? Blogging on your business site, natch!
I'm a wedding photographer. I'm also an editor and a blogger. Luckily for me, the two (three) combine together to make sweet internet magic for me on the regular: I looooove using my editor tricks when it comes to blogging weddings on my site!
You've probably heard the the tired, old expression that the wedding is "the bride's day" or "all about the bride!" That's bullshit — and that way of thinking could be loosing vendors who subscribe to that notion a lot of money. So why is it sadly an all-too-common occurrence in the wedding industry that vendors still ignore the grooms?
I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.
I am already planning on including a "We rent to everyone, regardless of who you're in love with " in the FAQs, but I want to make a bigger statement with the actual design.
On the flip side, I don't want to seem like I'm blatantly pandering for the sake of it — I guess in my mind, I just feel like it's somewhat exploitative to include a picture of two brides or two grooms just because "See how different they are? AND WE DON'T EVEN CARE!!"
What do you think? What's the best way to advertise in a non-gender specific way? How would you do it?