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Offbeat Bride's year-over-year traffic: 80% more visitors in 2012!

Every month or so, I go into my Google Analytics and do some serious digging around to see how things are looking with the sites.

The big reveal today is that Offbeat Bride is KICKING ASS, with visits up 45%, visitors up 85%, and pageviews up 22%. All awesome (and all pointing to an impending increase in our ad rates).

But the most insane number to me is looking at referrals, ie websites that direct traffic to the site…

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The rapid growth of Pinterest as a referrer

The rise of Pinterest as top referrer has been pretty remarkable to watch. At this point, it's consistently one of the top 5 external referrals to Offbeat Bride on any given day. It still amounts for less than 1% of the site's traffic (it's hard to compete with Google, Facebook, and the mysterious magic of StumbleUpon), but Pinterest's quick ascent from "barely there" to "significant contender" has definitely caught my eye as a publisher.