I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.
This is Offbeat Empire's archive of traffic posts.
It's been almost a month since Offbeat Families published its final new post, and I wanted to share some insights into how things have been going behind the scenes.
I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.
And you know what's responsible for most of those visits? FUCKING BASIL.
Over on the Skimlinks blog, they just published an interview they did with me about growing your blog, monetization, content management, and the future of the Empire. Here's a taste…
Today, Offbeat Mama is having its highest traffic day since launching in 2009 because a post called I've started telling my daughters I'm beautiful has gone viral. But it's going viral in ways I've never seen before. If you like nerding out about this kind of thing, huddle up. Let's take a look at how this post is different…
Every month or so, I go into my Google Analytics and do some serious digging around to see how things are looking with the sites.
The big reveal today is that Offbeat Bride is KICKING ASS, with visits up 45%, visitors up 85%, and pageviews up 22%. All awesome (and all pointing to an impending increase in our ad rates).
But the most insane number to me is looking at referrals, ie websites that direct traffic to the site…