I get to see a lot of URLs pass my virtual doorstep in my dual editor/vendor relations roles. Almost everyone has some grasp of SEO and the tools that help us tread those nasty waters. But inevitably, I also see tiny ways we might be tripping ourselves up when it comes to SEO. And so often they are easy-peasy fixes. I'll be talking about these strategies in a few posts, starting with one of the most basic: the slick and simple optimized URL!
This is Offbeat Empire's archive of tips posts.
I spent over ten years in the trenches of corporate marketing, so I have a lot of fist-bumping love for the creatives who find themselves paying the bills with public relations, marketing, and other sales work. That said, maybe having worked in marketing makes me even less patient with marketing mistakes. I'm like a former waiter, who's both prone to tipping 40% because I remember so clearly the challenges of doing that work… but who's also extra critical because, look: I know what it's like, and it's not that hard.
If you're a wedding pro looking to get your work featured on Offbeat Bride, here are some tips to give your submission the best chance of standing out and bubbling up to become a feature.
On the Offbeat Empire sites, we have comment threading — which means you can either add your comment at the bottom of all the comments, or you can respond inline to a particular comment by clicking the "Reply to this comment" link. When you reply to a comment, your response is then nested underneath the specific comment you replied to instead of the end of the comments, creating a little indented sub-thread.
By design, these replies can only nest five responses deep. Any more than that, and all the indentations start to break our page templates and look really freaking bad. On the fifth deep response, there's no reply link.
So, what to do if you want to reply to a fifth reply, and there's no Reply link?
I interact with dozens and dozens of amazing wedding vendors every day, and for the most part, it's an amazing industry filled with inspired, independent, creative, and whip-smart people. Unfortunately, however, there are always a few small business owners who are still playing catch-up when it comes to blog commenting etiquette.
I've tried to make Offbeat Empire sites pretty easy to navigate, but there are a few little features that aren't immediately obvious. Maybe some of you already know how to do some of these things — but given the emails we receive asking about this stuff, I suspect lots of you don't. Are you ready to take your Offbeat Empire-ing to the next level?
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