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Awesome results from AddThis Smart Layers (aka "What are those pop-up things in the bottom right part of the page?")

Late last week we totally added a new function from AddThis, called Smart Layers. We've used the AddThis share bar across all the blogs for several years, and it's a solid tool and not at all shady.

As a publisher, I'm *super* excited about the Smart Layers. This kind of module is pretty common across the web, used on sites like NYTimes and HuffPo. I added the functions because it's a great way for readers (especially drive-by and first-time readers) to easily find additional posts on the sites… and it's crazy awesome to see how much it's getting used…

2.3k

Fucking basil: blowing your goddamn mind

I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.

And you know what's responsible for most of those visits? FUCKING BASIL.

1.5k

Comparing how posts perform with different readerships

We have some general guidelines about what fits on each Offbeat Empire blog, but there's definitely some overlap and wiggle room. Newlywed stuff generally goes on Home & Life (but sometimes goes on Bride), reproductive health generally goes on Families (but sometimes goes on Home & Life), and child-free stuff generally goes on Families (even though it's very much about NOT having children). Anything meta (business, community, tech) goes here on Offbeat Empire, but sometimes we also post on the sites related to the meta-issue.

But sometimes there are some posts that stump us…

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See it, click it: getting over my RSS/old school blogger brain

I've talked a lot about my love of RSS. RSS is the outgrowth of a content logic that's very much in-line with my old school blogger brain: show me all the posts, with the most recent at the top. I started blogging in 2000 (aww, look!), and that's just how my brain works: the most recent stuff is the most important. When it comes to how I think about content, it's basically the homepage of a blog. Most recent = most important, and then everything else is listed beneath in descending order of recency. That's how I read everything. That's how I think about everything. That's how my editorial brain works.

I've become increasingly aware however that, thanks to the popularity of Facebook and Pinterest, that's not how many Offbeat Empire readers think about content. These two social media tools are changing the way my readers learn about our posts, and as I adapt to the shift, it's changing the way I think about social media broadcasting and my editorial strategy.