8

Delicious Monday morning stats: year over year

I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.

139

Awesome results from AddThis Smart Layers (aka "What are those pop-up things in the bottom right part of the page?")

Late last week we totally added a new function from AddThis, called Smart Layers. We've used the AddThis share bar across all the blogs for several years, and it's a solid tool and not at all shady.

As a publisher, I'm *super* excited about the Smart Layers. This kind of module is pretty common across the web, used on sites like NYTimes and HuffPo. I added the functions because it's a great way for readers (especially drive-by and first-time readers) to easily find additional posts on the sites… and it's crazy awesome to see how much it's getting used…

7

Fucking basil: blowing your goddamn mind

I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.

And you know what's responsible for most of those visits? FUCKING BASIL.