What should I click?

We've been talking a lot about advertising lately, and this question came in from Jackie:

"I hope you guys can find an advertising solution that works for you, since I want you to stay supported and paid for making such an awesome space!
Maybe you could make a post explaining how the ads work to benefit you, like the actual mechanics? I've found the behind-the-scenes posts pretty interesting, and I'm sure you have some readers out there (like me) who want to help you out. I'm just not sure what helps the most (page views? actual clicks? buying something?)."

I've got answers for ya, Jackie…