Vendors: maximize your ROI with inclusive marketing materials

While we almost never decline an advertiser for having marketing materials that are "too traditional," I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.

1.2k

How to handle affiliate post disclaimers… when EVERY post is an affiliate post thanks to Skimlinks

I love Offbeat Bride and have for ages, and one of the reasons why I've always respected this site and the Empire overall is due to good business ethics and practices. Which is why I got super sad when I didn't see an affiliate disclosure on this post. I'm curious if it was just an oversight or if it's a change in the way the site is approaching affiliate-based content. -Christen
Christen, this is an awesome question, and I'm so glad you brought it up. I love having readers that watch out for this stuff. Let's talk about it…

1.1k

Advertising on Offbeat Home & Life: the past and the future (hi, Federated Media!)

Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.

12k

How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.