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Attention business owners: don't force people to use the phone

It's no secret that I love Liene's wedding business market blog, Think Splendid. Today she did a post that extra resonated with me:

Here's something I often hear from people in the industry: "If I could just get the potential client on the phone, I could book them. People LOVE me on the phone." Here's reality, regardless of your stellar personality: if your website is outdated or if it doesn't work (especially on an iPad or iPhone), you're not going to get that potential client on the phone. If you want your phone to ring, make sure your website is designed to build trust.

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Offbeat wedding market lesson #4: Offbeat Brides love Facebook & Pinterest (and barely care about Twitter)

We're four days into my week-long series about the market research released by Liene Stevens of Think Splendid about the nontraditional wedding market. All week, I've been putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market. Today I'mma look at the social media platforms that Offbeat Brides are using.

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Offbeat wedding market lessons #1: 43% of nontraditional couples pay for their own weddings

Huddle up close, wedding industry readers and anyone else who likes to nerd-out on market research. This week Liene Stevens of Think Splendid released her market research about the nontraditional wedding market, and there are some FASCINATING tidbits. This week, I'll be putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market.

First, know this: about 20% of the wedding market identifies as "offbeat." This is a surprise to me, as I thought it was only about 10%. This makes it so that the offbeat wedding market is about as big as the destination wedding market — um, holy shit!? I had no idea.