Category Archive

social media

Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?

Facebook’s great attentional party

Weeks ago, The Atlantic published an article called What Blogging Has Become. Theoretically the article was about Medium.com, but really… it was just about the reality that digital publishers are dealing with these days. The reality called Facebook.

Taint week 2014: The power of the taint is strong

I’ve written many times over the years about how I make the most of “Taint Week,” the editorial dead zone between Christmas and New Years. Since it’s one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there’s nothing else going on.

“Hmm,” I thought to myself.

Offbeat Bride cited as one of “The 30 Most Brilliant Social Media Campaigns of 2014”

Offbeat Bride got a shout out on a list called “The 30 Most Brilliant Social Media Campaigns of 2014,” which is very flattering. As I read the list, I was like “Ooh, which of my amazing social media shenanigans got noticed?” Gloat gloat! How proud I am. Then I got down to our mention in the post, and it’s this: