How Facebook algorithms and a stupid post about cranky wine relate to the election

Around 9am last Thursday, Megan regrammed a silly Instagram picture of these bottles of amusingly-named wine. This set off an insane chain of events that resulted in, five days later, 13 million people seeing this piece of content.

Put another way, the weekend before one of the most divisive presidential elections in US history, the robots that serve America our information decided that what 13 million of us really needed to see was a throw-away post about wine labels that said "FUCK" on them.

For me as a publisher, this was an insane content marketing story to watch unfold. Come with me on this journey as I unpack what it says about the media, the work of my editors, my company, and even the American election.

Instagram and the shifting social media landscape

This past year, I've been fascinated by the growing influence of Instagram. Of course Offbeat Bride has been on Instagram for years, but it's always been a relatively small following — we're talking 17k Instagram followers as compared to 155k on Facebook. Let's talk more about what this means for biz dev…

1.5k

Why publishers love negative Facebook comments

Last week, Offbeat Home & Life's Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn't an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.

Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?