My idea of fun: editing 800+ tag archive pages

We've long known that Google doesn't think our tag archive pages are nearly as useful as we do. The Googs likes posts or pages, not dynamic archives with no static content. So what am I doing this fall? I am manually editing every single Offbeat Bride tag so that Google likes them better. All 800 of them.


SEO guest post inquiries: the best and the worst

Every morning I wake up to several "can I write a guest post for your site?" emails from writers working for SEO companies. See, there's this whole weird corner of SEO that's all about barfing out (usually questionable) guest post content for blogs, in exchange for links in the body of the post. It's not something I ever EVER do (you want links from the Empire, you buy advertising, the end), but the inquiries just keep coming… sometimes as many as 5 or 6 overnight. (It's always overnight, because the writers are non-US based.)

This morning I had two SEO guest post inquiries, and they illustrate the best and the worst I've seen in a long time…


Delicious Monday morning stats: year over year

I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.