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Offbeat wedding market lessons #1: 43% of nontraditional couples pay for their own weddings

Huddle up close, wedding industry readers and anyone else who likes to nerd-out on market research. This week Liene Stevens of Think Splendid released her market research about the nontraditional wedding market, and there are some FASCINATING tidbits. This week, I'll be putting on my demographer's hat and highlighting five unique aspects of the nontraditional wedding market.

First, know this: about 20% of the wedding market identifies as "offbeat." This is a surprise to me, as I thought it was only about 10%. This makes it so that the offbeat wedding market is about as big as the destination wedding market — um, holy shit!? I had no idea.