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As the publisher of a highly-trafficked wedding blog, of course I get a lot of public relations pitches every day. What's most remarkable about these pitches is how completely and comically off some of them can be. Here's my big guidance for public relations folks: if you're pitching a publication, it's worth taking five minutes to familiarize yourself with that publication's focus.

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How I engineered a viral post

Recently, a post I wrote about cell phones at weddings went WAY viral, getting shared 43,000 times in one day. It wasn't an accident. Here's how I did it.