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Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?

Delicious Monday morning stats: year over year

I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.

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5 ways to use Pinterest's Source page to market your business

Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/source/[your URL].

I am obsessed with Offbeat Bride's source page at http://pinterest.com/source/offbeatbride.com, and it's one of my most frequently visited pages. I don't even visit Pinterest.com any more — I've bookmarked Offbeat Bride's source page, and it's one of the most effective ways I have of marketing my business. Here's how…