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Offbeat Home vs Offbeat Mama: traffic & ads

This month makes it official: Offbeat Home now has more traffic than Offbeat Mama! In the last 30 days, Offbeat Mama had 117,807 unique visitors, while Offbeat Home got 126,282. This is awesome, and finally matches what I'd always hoped for Offbeat Home: since it's genderless and ageless, it's potentially got a potential for a larger readership than Offbeat Mama.

If Offbeat Home having more readers than Offbeat Mama makes perfect sense to me, here's the mystery that I still can't figure out…