I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.
This is Offbeat Empire's archive of offbeat home posts.
At 9pm last night, I was doing ill-advised Tokyo-karaoke with an astrology columnist and an event planner, and Megan sent me an email: "Is your shoe post for tomorrow morning done?!" My response was, "Fuuuuuuuu ck. Drink at karaoke. It will be done!" Then I finished up my rendition of Pearl Jam's Black, giggled through a completely failed attempt at "Just Give Me A Reason," and stumbled home to write this post, which is not about shoes at all. Welcome to the Offbeat Empire. Let's talk about our favorite comments this week!
I'm launching another quicky survey!
This one's a bit longer, about the tangled web that is Offbeat Home & Life. Since it's longer, I'm just going to link it here, rather than trying to embed it.
As always, if you have longer-form feedback, you can leave 'em here on ye olde Empire blorge.
I wanted to take a minute to talk a bit more about my decision to explore using Tugboat Yards to allow Offbeat Home & Life readers to support the site financially. How does accepting money from readers change the dynamic of a site? How does it change reader expectations? Does it come off as a "gift grab"? And perhaps most importantly, how many readers are ACTUALLY willing to support the site?
I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.
And you know what's responsible for most of those visits? FUCKING BASIL.
This month makes it official: Offbeat Home now has more traffic than Offbeat Mama! In the last 30 days, Offbeat Mama had 117,807 unique visitors, while Offbeat Home got 126,282. This is awesome, and finally matches what I'd always hoped for Offbeat Home: since it's genderless and ageless, it's potentially got a potential for a larger readership than Offbeat Mama.
If Offbeat Home having more readers than Offbeat Mama makes perfect sense to me, here's the mystery that I still can't figure out…
Want to watch along with me real-time? Click here right now: This is what a launch day looks like. And for those who aren't reading this today, here's a screen grab: Many thanks to Amy for turning me onto Chartbeat! It is my special crack. Here's how I justify staring at it: I'm "supervising" the…