Why publishers love negative Facebook comments

Last week, Offbeat Home & Life's Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn't an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.


Merging the Offbeat Families archive into Offbeat Home & Life

This week, Kellbot will be testing and then executing a full migration of all the offbeatfamilies.com content into offbeathome.com, and setting up redirects so that all the same old links will still work. (No link rot here, NO SIR!) I don't think many of you will notice or care, but here's the reasoning behind the migration…


In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.


Advertising on Offbeat Home & Life: the past and the future (hi, Federated Media!)

Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.


HOLY SH!tB@ALLS and editorial meeting re-enactments

Oh hi. Wait, what? It's summer, which means my postings here on the Empire get a little sparser because I'm, you know, actually leaving the house sometimes to go for walks or go camping or take selfies or whatever. BUT! This week I made staffers promise that we'd do favorite comments, because they're fun and ridiculous.