Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.
This is Offbeat Empire's archive of offbeat home posts.
Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.
Oh hi. Wait, what? It's summer, which means my postings here on the Empire get a little sparser because I'm, you know, actually leaving the house sometimes to go for walks or go camping or take selfies or whatever. BUT! This week I made staffers promise that we'd do favorite comments, because they're fun and ridiculous.
I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families.
This ad behavior is completely expected on Offbeat Families. BUT! Wrapper ad are absolutely NOT a part of the strategy for Offbeat Home & Life.
Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.
A word of praise for Offbeat Home & Life's witty little sub-in adverts for when I have AdBlock turned on! It was a great reminder to whitelist Offbeat Home & Life, as I like to do for sites like this which I enjoy and wish to continue enjoying. I wouldn't have thought twice about it…
I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.