This post I wrote six months ago may be the most important thing I've written all year. After we stopped publishing new posts on Offbeat Families in September. Then traffic and revenue then went UP… and it's all because of shares on Facebook. Content recency is OUT. Content relevancy is IN.
This is Offbeat Empire's archive of offbeat families posts.
Hiya! Whew, what a week for us… I've been dealing with jetlag and a sick kid, the editors are still working on getting their new post-Families sausage-making processes smoothed out, and Kellbot the developer almost lost her mind over the number of bugs crawling out from under the skirts of the Offbeat Bride Tribe.
As always, however, it was a week of insight and awesomeness from Offbeat Empire commenters… so let's do another week of rounding up some of our favorite comments from across our three active blogs.
It's been almost a month since Offbeat Families published its final new post, and I wanted to share some insights into how things have been going behind the scenes.
I wanted to take a minute to talk a bit more about my decision to explore using Tugboat Yards to allow Offbeat Home & Life readers to support the site financially. How does accepting money from readers change the dynamic of a site? How does it change reader expectations? Does it come off as a "gift grab"? And perhaps most importantly, how many readers are ACTUALLY willing to support the site?
Over the years, I've made no secret of the fact that Offbeat Families (formerly known as Offbeat Mama) has been a challenge. The site launched in September of 2009, and I invested four years and about $40,000 toward growing the site into a sustainable, financially viable business. Ultimately, these efforts have failed. Offbeat Families will no longer be producing new posts.
Every so often someone will ask me exactly how I became a work-from-home parent, and the truth is what you expect: there wasn't one crystal clear moment in which everything lined up and OMG WOW! all of a sudden I was a parent who worked from home. I had to take serious steps to get there, and I take even more serious steps every day to stay here. SO HERE WE GO: I'm gonna break down my particular path for you.
This weekend we're flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will change, the URL will be switch to offbeatfamilies.com (although all the old offbeatmama.com links will still work), and one of the header characters has undergone a transition from "blonde soccer mom" to "blonde soccer butch/transdad/pretty SAHD/fey uncle/gender-queer auntie/whatever ze wants to be."
This re-brand has been under consideration for a long-ass time, and we're super excited about what it means for the site…
This month makes it official: Offbeat Home now has more traffic than Offbeat Mama! In the last 30 days, Offbeat Mama had 117,807 unique visitors, while Offbeat Home got 126,282. This is awesome, and finally matches what I'd always hoped for Offbeat Home: since it's genderless and ageless, it's potentially got a potential for a larger readership than Offbeat Mama.
If Offbeat Home having more readers than Offbeat Mama makes perfect sense to me, here's the mystery that I still can't figure out…