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Merging the Offbeat Families archive into Offbeat Home & Life

This week, Kellbot will be testing and then executing a full migration of all the offbeatfamilies.com content into offbeathome.com, and setting up redirects so that all the same old links will still work. (No link rot here, NO SIR!) I don't think many of you will notice or care, but here's the reasoning behind the migration…

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New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

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Wrapper ads on Offbeat Home & Life and Offbeat Families

I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families.

This ad behavior is completely expected on Offbeat Families. BUT! Wrapper ad are absolutely NOT a part of the strategy for Offbeat Home & Life.

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How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.