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New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

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Wrapper ads on Offbeat Home & Life and Offbeat Families

I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families.

This ad behavior is completely expected on Offbeat Families. BUT! Wrapper ad are absolutely NOT a part of the strategy for Offbeat Home & Life.

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How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.

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Delicious Monday morning stats: year over year

I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.

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Noteworthy comments: dads eating their young, zombie inevitability, and why no one advertised on Offbeat Families

Hiya! Whew, what a week for us… I've been dealing with jetlag and a sick kid, the editors are still working on getting their new post-Families sausage-making processes smoothed out, and Kellbot the developer almost lost her mind over the number of bugs crawling out from under the skirts of the Offbeat Bride Tribe.

As always, however, it was a week of insight and awesomeness from Offbeat Empire commenters… so let's do another week of rounding up some of our favorite comments from across our three active blogs.