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An interview about the evolution of Offbeat Bride's brand

What is the most surprising way your brand's identity has changed since the site launch?

Inclusivity. Originally, Offbeat Bride really was targeted to only the most weird couples — but it quickly became clear to me that I was shooting myself in the foot by alienating my more traditional readers. After all, there's more of them! Why would I limit my business or make people feel bad?

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Why we're retiring the term "Offbeat Lite"

Over the years, much digital ink has been spilled on the phrase "Offbeat Lite," the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we're now officially retiring it.

Presentation at WMBA in Las Vegas on September 18 (plus a big announcement!)

On September 18th 2014, I'll be sharing the stage with the two dudes from Lovesick Inc at the Wedding Merchants Business Association conference in Las Vegas. At the end of our presentation, we'll be debuting a new joint venture that's set to launch early next year. This is a full-on partnership between Lovesick and Offbeat Bride that is going to bring so many new opportunities to the wedding vendor community. Follow along on Instagram and Facebook on September 18th, around 1pm EST/10am PST to be the first to know what is in store for 2015 and beyond.

Schemes for 2015 Lovesick Expos (and musings on business partnerships)

January and February 2014 were super exciting crazy times for the Offbeat Empire, with a year of schemes culminating in the six Lovesick Expos nationwide. There was a obscene amount of planning that went into the Offbeat Bride/Lovesick Expo partnership, and it was one of the most complex business partnerships I've ever launched. Making this leap was a very intentional choice I made both for business reasons and personal reasons…

Loving euthanizations, difficult moderation, and Facebook schemes: my interview on The New Disruptors

Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.