January and February 2014 were super exciting crazy times for the Offbeat Empire, with a year of schemes culminating in the six Lovesick Expos nationwide. There was a obscene amount of planning that went into the Offbeat Bride/Lovesick Expo partnership, and it was one of the most complex business partnerships I've ever launched. Making this leap was a very intentional choice I made both for business reasons and personal reasons…
This is Offbeat Empire's archive of offbeat bride posts.
Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.
So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.
As y'all know, with a readership as large as the Offbeat Empire's, we get a fair number of reader complaints.
Last week, we got a couple different reader complaints that were super valid, and I wanted to take a minute to share what I learned.
Offbeat Bride's Facebook page posts as many as 8 times a day (including these ridiculous SHOES AT 2 shoe posts I've started doing), but you only see all those posts if Facebook understands that you WANT to see all those posts. If you consistently ignore them? You see maybe only 1 post a day, or none. In other words: Facebook's algorithms are smarter than we could ever be.
…And they're getting smarter.
Have you noticed a new name on Offbeat Bride over this past month? Perhaps you thought to yourself, "Oh, that's interesting… who's this person producing the wedding porn posts I so enjoy basking in each morning"? Well, those posts have been written by none-other-than Offbeat Bride's newest Assistant Editor, Chris Wolfgang! Chris joins a staff full of people with names like Catherine, Caroline, and Kirsten, so to avoid my head collapsing, I just call her by her bad-ass last name: WOLFGANG.
It's been a year since we introduced a new character to Offbeat Bride's header, so it's high time that I introduce you to the newest lady to grace the top of our pages. We call her FIERCE, and you'll be seeing her in rotation of the header of Offbeat Bride starting tomorrow.
Every once and while, a wedding vendor will perhaps forget that Offbeat Bride isn't an industry publication. Every once and a while, we'll get ranting, vitriolic comments from vendors about how stupid brides are, how little couples understand about what vendors do, how this one time this one couple did this totally awful thing, how they want to strangled a certain mother of the bride, etc etc etc.
But wedding industry friends, for the good of your business: don't be that guy.