Have you noticed a new name on Offbeat Bride over this past month? Perhaps you thought to yourself, "Oh, that's interesting… who's this person producing the wedding porn posts I so enjoy basking in each morning"? Well, those posts have been written by none-other-than Offbeat Bride's newest Assistant Editor, Chris Wolfgang! Chris joins a staff full of people with names like Catherine, Caroline, and Kirsten, so to avoid my head collapsing, I just call her by her bad-ass last name: WOLFGANG.
This is Offbeat Empire's archive of offbeat bride posts.
It's been a year since we introduced a new character to Offbeat Bride's header, so it's high time that I introduce you to the newest lady to grace the top of our pages. We call her FIERCE, and you'll be seeing her in rotation of the header of Offbeat Bride starting tomorrow.
Every once and while, a wedding vendor will perhaps forget that Offbeat Bride isn't an industry publication. Every once and a while, we'll get ranting, vitriolic comments from vendors about how stupid brides are, how little couples understand about what vendors do, how this one time this one couple did this totally awful thing, how they want to strangled a certain mother of the bride, etc etc etc.
But wedding industry friends, for the good of your business: don't be that guy.
UG, YOU GUYS. You know how last month I wrote all about my social media diet and giving up Instagram? Well, totally unrelated to that, I've been having many conversations with many small business people about how Instagram's value as a business tool. Even my husband (a yoga/acrobatics teacher who gets hives at the mere mention of self-promotion) is like "I think I need to start yoga-gramming. It's how all my teacher friends are getting booked for workshops."
So yes, while I'm still avoiding Instagram in my personal life, it's now just like Facebook… something I won't use personally, but am resigning myself to using almost daily professionally. Yep, Offbeat Bride's Instagram account is now out of dormancy and going strong. And of course it's already mostly about my shoes.
I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.
Each week, my editors write, produce, and edit the posts for the following week. Thursday evening, our Copyeditor Caroline comes in with her linguistic riding crop and works her magic, and then Friday morning I come in with my Scary Big Red Editorial Pen Of Doom and give the final revisions and publication sign-offs. Last week, we had a little editorial disagreement…
This issue has come up for years — does anyone remember "Motherfuckergate" back in 2011? — and our response is generally the same: foul language has been a part of the Offbeat Bride brand since before the website even launched. The copyeditor of my book, Offbeat Bride: Creative Alternatives for Independent Brides, was flagging foul language all the way back in 2006. Ultimately, if you're uncomfortable with swearing, Offbeat Bride just isn't going to be a great fit for you. That said, we DO have a very specific way we generally use curse words…
When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn post. So, here's the question: from a vendor's perspective, which kind of post performs better? Is it better for a business to have a wedding they worked on featured on a blog, or to do a sponsored post on a blog?