I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.
This is Offbeat Empire's archive of offbeat bride posts.
Over the years, much digital ink has been spilled on the phrase "Offbeat Lite," the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we're now officially retiring it.
On September 18th 2014, I'll be sharing the stage with the two dudes from Lovesick Inc at the Wedding Merchants Business Association conference in Las Vegas. At the end of our presentation, we'll be debuting a new joint venture that's set to launch early next year. This is a full-on partnership between Lovesick and Offbeat Bride that is going to bring so many new opportunities to the wedding vendor community. Follow along on Instagram and Facebook on September 18th, around 1pm EST/10am PST to be the first to know what is in store for 2015 and beyond.
January and February 2014 were super exciting crazy times for the Offbeat Empire, with a year of schemes culminating in the six Lovesick Expos nationwide. There was a obscene amount of planning that went into the Offbeat Bride/Lovesick Expo partnership, and it was one of the most complex business partnerships I've ever launched. Making this leap was a very intentional choice I made both for business reasons and personal reasons…
Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.
So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.
As y'all know, with a readership as large as the Offbeat Empire's, we get a fair number of reader complaints.
Last week, we got a couple different reader complaints that were super valid, and I wanted to take a minute to share what I learned.
Offbeat Bride's Facebook page posts as many as 10 times a day (including these ridiculous SHOES AT 2 shoe posts I've started doing), but you only see all those posts if Facebook understands that you WANT to see all those posts. If you consistently ignore them? You see maybe only 1 post a day, or none. In other words: Facebook's algorithms are smarter than we could ever be.
…And they're getting smarter.