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How to get the most out of your Offbeat Bride Vendor Listing share count

One of the changes that we made to listing pages was adding the same Jumbo Share counter that we have on the blogs. It's that thing right under the title of all blog posts and vendor listings that shows how many times the page has been shared on Social Media. I was super stoked about getting this added to Vendor Listings — it makes it so much easier for couples planning their weddings to bookmark a listing with Pinterest, or share it with their partner via Facebook. I wanted to share a few ways that vendors can really make the most of that share count.

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New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

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An interview about the evolution of Offbeat Bride's brand

I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.

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Why we're retiring the term "Offbeat Lite"

Over the years, much digital ink has been spilled on the phrase "Offbeat Lite," the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we're now officially retiring it.

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Presentation at WMBA in Las Vegas on September 18 (plus a big announcement!)

On September 18th 2014, I'll be sharing the stage with the two dudes from Lovesick Inc at the Wedding Merchants Business Association conference in Las Vegas. At the end of our presentation, we'll be debuting a new joint venture that's set to launch early next year. This is a full-on partnership between Lovesick and Offbeat Bride that is going to bring so many new opportunities to the wedding vendor community. Follow along on Instagram and Facebook on September 18th, around 1pm EST/10am PST to be the first to know what is in store for 2015 and beyond.