Things that could only happen while Ariel is on vacation…

Do you know what's bound to happen the moment I go on a date, editor Catherine goes to a movie, and our boss Ariel is on vacation with ZERO data on her phone and no internet connection? The post that went viral all day long — the one that had (miraculously) no drama for the amount of traffic it was bringing in, lulling us into a feeling of internet stranger security — will absolutely erupt in controversy.


How Offbeat Empire comment moderation has changed since 2012

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it's been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…


How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.


Acculturating new readers who find us on Facebook

Offbeat Bride's Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…