21

5 ways we optimize old blog posts into super sticky landing pages

Web overlords often refer to "landing page optimization" when they talk about making users into "conversions." The user is converted when they sign up for the email newsletter, buys the product, drinks the Kool-Aid, etc.

While blogging has its crossovers, what the Offbeat Empire wants our landing pages to do is get readers deeeeeper into the sites. We want to show them what we've got, what differentiates us from similar blogs, and secondarily, to get them engaged with our various communication and social media touch points. Web publishing loves something sticky.

The strategy we're working on these days is to find older blog posts that are organically getting major traffic and, assuming that many of these readers are new to us, introduce them to the site and get them clicking on links. One example of this kind of "landing page" blog post is "Wedding invitation wording that won't make you barf," something Ariel originally wrote back in 2007 that still gets 47,000 unique hits a month.

Here's how we try to get readers to stick around…

10

A peek into the Empire's stats: where are our readers?

I got a question recently about what the Empire's international reach was like, and figured I'd share a glimpse at our global readership. If the image is hard to read, here's the basic breakdown across all Empire sites:

  • Over 70% USA
  • ~7% each, Canada and UK/Ireland
  • ~5% Australia & New Zealand combined
0

Media comparison

This week Offbeat Mama got two big media mentions: a link from STFUParents, and a quote on the Today Show. Here's what traffic for the week looked like: FASCINATING, amIright!?

0

Time management

I'm doing healthmonth and one of my goals was to cut down on internet time because it felt like I was working too much. But I forgot that I was…..