The first 5 years of Offbeat Bride
On January 1st, 2007, I wrote a short post announcing the launch of offbeatbride.com, the promotional website that was supposed to help me sell my silly wedding book.
I wish I could say I had it all planned; that I a strategy for how the website would grow and where the business would go, but I had no fucking clue…
Vendor tips: how to get blacklisted from Offbeat Bride’s comments
I interact with dozens and dozens of amazing wedding vendors every day, and for the most part, it’s an amazing industry filled with inspired, independent, creative, and whip-smart people. Unfortunately, however, there are always a few small business owners who are still playing catch-up when it comes to blog commenting etiquette.
How I engineered a viral post
Recently, a post I wrote about cell phones at weddings went WAY viral, getting shared 43,000 times in one day. It wasn’t an accident. Here’s how I did it.
Sneaky-deep public relations
Because I have a background in copywriting and marketing, I’ve been known to accidentally hawk products on my blog … like when I once wrote on my personal blog about how I strangely love the crappy Olive Garden salads, and several people commented that now they wanted to try one. I was like “But wait! […]