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An interview about the evolution of Offbeat Bride's brand

I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.

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Want to get a publisher's attention on social media? Don't make these 4 social media marketing mistakes

So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.

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5 ways to woo an offbeat audience with your holiday marketing

Halloween is over kids, which means one thing: discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.

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VENDOR OPEN THREAD: We want to see your styled shoots!

I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.