I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.
This is Offbeat Empire's archive of marketing posts.
This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.
If you're a Pinterest user, you may have already noticed changes to certain types of pins. Recipes, movies, articles, and products are showing more content in what Pinterest has dubbed "rich pins." You can now include price, availability, and where to buy it on the pin itself. Here's how to get this feature on your website.
Halloween is over kids, which means one thing:
discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.
Back in 2011, Google started to take steps to make searches more secure for users logged into Google, for privacy reasons, mostly. This past month, however, that search security was rolled out to all users, whether they were logged in or not. What does this mean? More privacy in your internet searching, but also: The Keyword Apocalypse!
On Monday, I wrote about why we never featured styled shoots on Offbeat Bride… mainly because I don't want brides being mislead by marketing materials into unrealistic expectations for their weddings.
I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.