If you're a Pinterest user, you may have already noticed changes to certain types of pins. Recipes, movies, articles, and products are showing more content in what Pinterest has dubbed "rich pins." You can now include price, availability, and where to buy it on the pin itself. Here's how to get this feature on your website.
This is Offbeat Empire's archive of marketing posts.
Halloween is over kids, which means one thing:
discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.
Back in 2011, Google started to take steps to make searches more secure for users logged into Google, for privacy reasons, mostly. This past month, however, that search security was rolled out to all users, whether they were logged in or not. What does this mean? More privacy in your internet searching, but also: The Keyword Apocalypse!
On Monday, I wrote about why we never featured styled shoots on Offbeat Bride… mainly because I don't want brides being mislead by marketing materials into unrealistic expectations for their weddings.
I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.
Small businesses looking to grow their website traffic (and who isn't?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seach engines go batty for content updates, and stagnation is a traffic killer. So what can you do to keep the pixels shaking? Blogging on your business site, natch!
Wearing a lot of hats is one of the major
down-sides perks of running a small business. And if you're jumping into self-promotion and online advertising, "graphic designer" may end up being one of those hats. Here are some totally free editing tools for your banner-making, photo-cropping, and avatar-creating needs so you won't end up having to use MS Paint.
Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/source/[your URL].
I am obsessed with Offbeat Bride's source page at http://pinterest.com/source/offbeatbride.com, and it's one of my most frequently visited pages. I don't even visit Pinterest.com any more — I've bookmarked Offbeat Bride's source page, and it's one of the most effective ways I have of marketing my business. Here's how…