Effective today, Offbeat Bride and Offbeat Home & Life's newsletters will be shifting to include only an excerpt from each post. To read the full post, subscribers will need to click through to the site. This change is going to disappoint some folks and I expect the newsletters will lose a significant number of subscribers. While I don't expect to change anyone's mind about unsubscribing, I did want to share the factors that lead to this decision.
This is Offbeat Empire's archive of email posts.
I LIKE MARKETING. Done correctly, I strongly believe that it can be helpful, useful information. Done poorly, it's irritating. Done really poorly? It's a form of assault.
My Empire work makes me a target for a lot of marketing campaigns from both small businesses and large corporations alike. Both make marketing mistakes. Here are a few that you can learn from…
When it comes down to writing tough business emails, my best advice can boil down to three action items:
As you might imagine, we get a lot of submissions for Offbeat Bride. The site's editors, Megan and Catherine (aka Superman), deal with a steady flow of beauty into their inboxes, via all the submission channels described on this page: email submission forms, our Flickr pool, Two Bright Lights, posts tagged on the Tribe, etc….
Managing such a popular blog, brand, and all the offshoots (bride tribe, e-mail, advertisers, interns) must be exhausting. What kind of activities related to your brand do you focus on daily to keep yourself from going crazy? -Meg First and foremost, I couldn't do it without help. Delegation is a huge part of how I…
Keep Reading 1