1.4k

Contagious content: the challenges of memes you don't want

Content is highly contagious. In my online communities, I've learned this over and over and over again — both for good and bad. We all know that content's contagiousness is what drives funny things going viral on the web. It drives the memes that I eat for breakfast each morning. Contagious content makes corners of the internet feel like one big hilarious inside joke. We're all infected with the awesome!

The challenges with contagious content is when the infection doesn't line up with the brand or editorial goals of a given website. LOLcats being contagious is AWESOME for the Cheezeburger folks — less awesome for someone trying to run a community dedicated to, say, ailurophobics.

Here are a few examples of contagious content challenges we deal with on the Empire, and how we deal with 'em:

Our editorial process

I am up to my eyeballs in editorial process, mah bitches! 2011 is the year of the editorial and I am FEEEEELING IT. You should see the editorial process I'm developing.

Oh wait, you're interested in such things? Behold the process I'm currently working on with my editors.