Is social media sharing the new commenting?

As a publisher, I've always prioritized toward comments because it's content that I "own." Yeah, someone else wrote it, but I own the pageviews (and the related ad sales)… and in exchange, I bear the responsibility of keeping those conversations in-line with my brand. Hence, our stringent commenting policies because I believe VERY strongly that if your website's full of assholes, it's your fault.

That said, it's started to sink in that readers aren't coming back to blog comments… and really, social media shares are more valuable for me anyway. Here's why…

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5 ways to use Pinterest's Source page to market your business

Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/source/[your URL].

I am obsessed with Offbeat Bride's source page at http://pinterest.com/source/offbeatbride.com, and it's one of my most frequently visited pages. I don't even visit Pinterest.com any more — I've bookmarked Offbeat Bride's source page, and it's one of the most effective ways I have of marketing my business. Here's how…