Why publishers love negative Facebook comments

Last week, Offbeat Home & Life's Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn't an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.


How Offbeat Empire comment moderation has changed since 2012

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it's been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…


How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.