Let's talk about the business goals and content strategy of offbeatempire.com

While offbeatbride.com and offbeathome.com are monetized to the heavens, the blog at offbeatempire.com has never been heavily monetized. We experimented for a while a couple years ago with B2B content, but the Empire blog has settled into being more of communications/public relations behind-the-scenes situation. Blog posts on offbeatempire.com are a luxury item — since they don't make money, they're not a huge business priority when other stuff needs my attention.

This in mind, I've shifted the structure of the offbeatempire.com homepage. Let's talk about it!


Terrifying moments in my company's growth

Offbeat Bride launched on January 1st, 2007 and over the past 8+ years, the Offbeat Empire has grown from a thing I did first as a side hobby, then as a job for me, and eventually as a small business that supports a part-time staff of seven contractors. Looking back, I can see where there were a few terrifying milestones that forced my hand on growth. I'mma offer these up for y'all to consider… because growing pains are terrifying but kind of awesome.

Steal This Process: Online indie biz ecourse starting January 6th, 2014 (+ an Empire discount!)

Eleanor Mayrhofer, a longtime friend of the Offbeat Empire, is offering a six week online course on time and project management and productivity for indie businesses — AND IT STARTS NEXT WEEK!

With Eleanor's Steal This Process course, students are led through how to do the hard stuff like set meaningful goals, figure out what they need to do to meet those goals, set up a plan for the year, as well as how to develop 'just in time' plans each month and week.

What if you sold headbands?: how to keep your community focused

Suggestions from readers and community members can be a wonderful gift. It's remarkable to have a hive mind of members giving you clear feedback about what they want from you and your community. That said, with larger communities (I'm at 15,000 registered members and 200,000 monthly readers) the sad truth is this:

You can't be everything to everyone.