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Tough love: are you making these marketing communication mistakes?

I LIKE MARKETING. Done correctly, I strongly believe that it can be helpful, useful information. Done poorly, it's irritating. Done really poorly? It's a form of assault.

My Empire work makes me a target for a lot of marketing campaigns from both small businesses and large corporations alike. Both make marketing mistakes. Here are a few that you can learn from…

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Vendor mistakes when submitting to blogs: when is it worth my time to say "no"?

As you might imagine, we get a lot of submissions for Offbeat Bride. The site's editors (Megan, Catherine, and Chris Wolfgang), deal with a steady flow of beauty submitted via all the submission channels described on this page: wedding profile submission forms, our Flickr pool, Two Bright Lights, etc. There are a LOT of ways to submit content to Offbeat Bride, all of which have been set up to keep the at-times-overwhelming flow of content organized, and help to save everyone time — "everyone" including the submitter themselves!