"Yeah, Totally!": Don't confuse interest with commitment

When you're doing something big and interesting (like, oh, say, organizing an online community) and are looking for people to help, please, for the love of niches and all that matters to you, understand that not all yeah totallys are created equal…

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SEO guest post inquiries: the best and the worst

Every morning I wake up to several "can I write a guest post for your site?" emails from writers working for SEO companies. See, there's this whole weird corner of SEO that's all about barfing out (usually questionable) guest post content for blogs, in exchange for links in the body of the post. It's not something I ever EVER do (you want links from the Empire, you buy advertising, the end), but the inquiries just keep coming… sometimes as many as 5 or 6 overnight. (It's always overnight, because the writers are non-US based.)

This morning I had two SEO guest post inquiries, and they illustrate the best and the worst I've seen in a long time…

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Offbeatdride: How to turn marketing fails into awesome human moments

I spent over ten years in the trenches of corporate marketing, so I have a lot of fist-bumping love for the creatives who find themselves paying the bills with public relations, marketing, and other sales work. That said, maybe having worked in marketing makes me even less patient with marketing mistakes. I'm like a former waiter, who's both prone to tipping 40% because I remember so clearly the challenges of doing that work… but who's also extra critical because, look: I know what it's like, and it's not that hard.

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The 24-Hour Reply Rule

Stating the obvious here: dealing with drama when you work with an online community can get a little overwhelming. Whether it's moderating comments, moderating forum content or internal blogs, or just dealing with contact from readers or members, there is a lot of potential for being in a situation where you're dealing with really unhappy people. This is why I have my 24-hour rule…