I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.
This is Offbeat Empire's archive of branding posts.
This weekend we're flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will change, the URL will be switch to offbeatfamilies.com (although all the old offbeatmama.com links will still work), and one of the header characters has undergone a transition from "blonde soccer mom" to "blonde soccer butch/transdad/pretty SAHD/fey uncle/gender-queer auntie/whatever ze wants to be."
This re-brand has been under consideration for a long-ass time, and we're super excited about what it means for the site…
It's been four years since we last redesigned the header of Offbeat Bride, and while those three ladies (who I thought of as Lite, Gothy, and, well, ME) had a great run, it's time for some new faces at the top of Offbeat Bride. We're still in the process of finishing up the illustrations, but I'm too excited about them to keep them a secret any longer, so even though they're not yet done being inked and colored… HERE THEY ARE!
And here's some backstory…
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