One of the unexpected challenges of adding Offbeat Home to the roster of Empire sites was that it added another layer of cross-posting confusion and editorial overlap. Where the heck are we supposed to put some of these posts!?
This is Offbeat Empire's archive of blogging posts.
My strategy for much of the advertising on the Empire has always been that it doesn't FEEL like advertising. I do this not because I'm trying to trick anyone, but because I find disruptive advertising annoying and bothersome… so therefore, rather than have sponsored posts written by some random advertising client, all our sponsored posts are written by us, in the same voice that the rest of the posts are written in.
I've invested significant design and developer time/money into trying to be as transparent as possible about my monetized content, but there's still confusion sometimes.
Ariel shares the latest Offbeat Empire news, including the weird posts that sometimes show up under "Related Posts," and what our next two websites are going to be.
Tavi and I were hanging out on the back patio this morning when one of my neighbors came down the alley in a small moving truck. She used her remote to open the sliding lot gate, and as a friend guided her from the alley, she proceeded to take the corner little too tightly. The side of her truck mashed up against the gate, dramatically knocking it off its rail. She backed up, took the corner wider, and made it into the lot. She hopped out of the truck looking understandably frustrated, and the first thing she said was this:
"Fuck that UHAUL bitch for giving me such a huge truck…"
For the last year, I've been troubled by the discrepancy between how much time I spend on Offbeat Mama vs. the revenue it produces (or DOESN'T produce, as the case may be). I ran numbers last month, and got the harsh slap in the face that Offbeat Mama generates 3% of the Empire's income, but…
Normally I write posts like 17 wedding bouquet alternatives for fearless brides, Rock 'n' roll wedding favors to match your kick-ass wedding or Geeky wedding cakes. These allow me to do my favorite things which is to write, connect with people, and (hopefully) help others. Invariably, my favorite posts are the personal ones though. But these are also the most frightening ones I ever write.
Ariel weighs in with answers about why she doesn't sell t-shirts any more, and why the Offbeat Bride Tribe is the biggest mistake she ever made.