We've entered what I've come to think of as "editorial taint week," the publishing industry perineum between Christmas and New Year's Day. As mentioned before, we're doing lighter posting both this week and next week, and our blogging sausage factory has slowed to a sputtering hum instead of it's usual slamming thunderous hammering and splorting. We're working on some perhaps ill-advised dev projects behind the scenes (who's idea was it to upgrade the Tribe over New Year's Eve? Oh right: mine), but for the most part things are pretty quiet.
This is Offbeat Empire's archive of blogging posts.
As the publisher of a highly-trafficked wedding blog, of course I get a lot of public relations pitches every day. What's most remarkable about these pitches is how completely and comically off some of them can be. Here's my big guidance for public relations folks: if you're pitching a publication, it's worth taking five minutes to familiarize yourself with that publication's focus.
Gender identities are complex, and the words we use to talk about gender are constantly evolving. Whether or not you spend a lot of time in a gender-ambiguous world, as a business-owner, you need to know that it's important to be aware of the different ways people can gender identify, and that it's even more important to respect those identities. It's not always easy to discern someone's gender identity by sight, so here are three different ways I've gone about determining how my clients identify in a subtle, respectful way…
When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn post. So, here's the question: from a vendor's perspective, which kind of post performs better? Is it better for a business to have a wedding they worked on featured on a blog, or to do a sponsored post on a blog?
Last fall, I spoke in Las Vegas at Wedding MBA, the largest educational event dedicated to the business side of the wedding business. This fall, I attended XOXO Festival, a tiny conference in Portland, OR for people who make things online. The two experiences were vastly different, and clarified for much for me about the two worlds I divide my time between, and my role in each of them.
This post is long and rambly, but if you're in the mood, come along for the dawdle…
Small businesses looking to grow their website traffic (and who isn't?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seach engines go batty for content updates, and stagnation is a traffic killer. So what can you do to keep the pixels shaking? Blogging on your business site, natch!
I'm a wedding photographer. I'm also an editor and a blogger. Luckily for me, the two (three) combine together to make sweet internet magic for me on the regular: I looooove using my editor tricks when it comes to blogging weddings on my site!