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Advertising on Offbeat Home & Life: the past and the future (hi, Federated Media!)

Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.

5 ways to woo an offbeat audience with your holiday marketing

Halloween is over kids, which means one thing: discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.