Vendors: maximize your ROI with inclusive marketing materials

While we almost never decline an advertiser for having marketing materials that are "too traditional," I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.

In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.