Slacking with the Offbeat Empire: how Slack turned my inbox into the happiest ghost town September 10 | Ariel offbeatbride A peek at our stats on Slack. As you can see, the Empire really does sleep on Saturdays. I've written before about how the Offbeat Empire leans on Flickr, and now I find my business suddenly equally dependent on Slack, a tool created by Stewart Butterfield, one of Flickr's cofounders. In barely a month, it's completely transformed the way my business communicates. I know I'm prone to hyperbole, but I'm being stone cold serious, here: Slack has completely changed the way my staff communicates and gets work done. I heard about Slack last summer when it launched, because I follow Stewart on Twitter… but I wasn't immediately clear on how it would be of use to me. "Yeah, yeah," I thought to myself. "A productivity tool that I sink days into learning how to use, thereby killing all productivity benefit. Also, my bitches [yes, it's a term of endearment] hate procedural changes, and I still regret that brief affair we had with Basecamp a few years ago, and you can pry gmail and IM out our cold dead hands…" Related Post XOXO Festival: reconciling my two industries Last fall, I spoke in Las Vegas at Wedding MBA, the largest educational event dedicated to the business side of the wedding business. This fall,... Read more So I basically ignored it. Even after I chatted with Stewart last year at XOXO Fest, I was still like "Oh cool that he's got a new product but whatever." (STEWART OMG THE REGRETS, THE REGRETS.) I am ashamed to admit that it took this profile from Wired to get me interested: The Most Fascinating Profile You'll Ever Read About a Guy and His Boring Startup. The title isn't click bait — it's accurate. Ok, so I started to get it: Slack is a productivity tool for remote workers, founded by a guy I deeply admire whose birthname is Dharma. (Seriously, read the Wired piece.) Ok, so Slack is sorta like a chat room, but jacked up on steroids, coming up on of three hits of ecstasy, and wearing one of those hippie utility belts packed with swiss army knives, your favorite kind of gum, chapstick, a wrench, and two-sided tape. I started being like, "Wait, why am I not using this yet?" Image courtesy of Etsy seller Mohana Then I stumbled across this video: Then I was basically like, MY BODY IS READY. How we use Slack As of today, the Offbeat Empire has a staff of six regular contractors, plus a project-based designer and extra developer who are working on some short-term projects. We're located in Seattle, Los Angeles (but sometimes Hawaii), Omaha, the suburbs of Chicago, London (Ontario, not UK), Philadelphia, rural New Jersey, and Perth Australia. I don't even know how many timezones that is, and yet somehow Slack makes it all work. After the first couple days of using it, staffers were like "Woah, I love this" and "This thing is fucking cool." I agreed, but thought to myself, "Meh, it's still a shiny new toy. It's well-designed and fun to play with, but we'll see how if it keeps holding people's attention." The next week, I got GitHub and Google Docs (or Drive, or whatever it's called this week) integrated, and staffers were like "Holy shit, this is amazing." And then we started working with the graphic designer in Perth and I realized Slack automatically shows me what time it is for her (+13 hours from me!). THEN I realized that I could train Slack to talk back to me, so that if I type, say, "Chartbeat," it automatically links our real-time stats for easy clicking. Or if I say "ug," Slack replies sympathetically with pours you a glass of wine, pats your arm. And if I mention "dramaz," (which I do when there's a commentroversy bubbling up) Slack replies with this: pulls up chair, gets out popcorn Look, this is silly. Slack is so much more useful than this in so many ways — if I share a Google Doc or Dropbox file in Slack, the complete text of the doc is automatically indexed by Slack's internal search! if I mention a hex code, Slack automatically inserts a little sample of the color! — but I guess what I need to share is that somehow Slack makes the day-to-day bullshit of running a small business across a bazillion timezones just way more… fun. And the impact on my inbox has been completely transformative. As I said on Twitter: I've always lived by #inboxzero but thanks to the @offbeatempire's shift to using @SlackHQ, my inbox is now the happiest of ghost towns. — ArielMeadowStallings (@OffbeatAriel) August 26, 2014 I'm serious when I say that I've lived and died by Inbox Zero for years. YEARS. But now that 99% of internal emails have moved to Slack? We're talking tumbleweeds in my inbox. When an email comes in from a reader or a sales client or a business partner, I pounce on it because it's like the only email I've gotten in hours. I'm not even being hyperbolic here! It's… astounding. Using Slack has come with its own challenges, however. My staff and I are all a bunch of nerds who wrestle with work/life balance. We all use the internet for work and play. The thin membranes of boundaries we have between our Empire work and the rest of our lives is extremely hard-earned, and the worst thing I can say about Slack is that it's such a joy to use that my membrane is feeling a little more porous than I'd like. I spent years training myself not to check my email after 8pm, but when I notice that all my bitches are drunk and hanging in the #random channel on Slack talking about which Emoji they use to represent sex toys, I CAN'T NOT GET IN ON THAT CHATTER. Slack is great for team morale, but a little bit rough for those of us who struggle with work/life tech/unplugged boundaries. I've submitted a "quiet hours" option as a feature request to @SlackHQ. In fact, the Offbeat Empire is slacking so hard, and loving it so much, that even though it's a free service up until a certain level of usage, I chose to start paying for it almost immediately. I believe strongly in paying for the tools that make my life better — I pay for Feedly, I pay for Github, I pay for Chartbeat, and you fucking bet I pay for Slack. If you're curious, you can try Slack for free and see if it makes sense for your projects. If you do decide to upgrade, you'll get a $100 Slack credit from the Empire! Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo Ariel Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives in Seattle with her son, and if she's not reading or writing, chances are good that she's dancing and happy-crying. PREVIOUS Presentation at WMBA in Las Vegas on September 18 (plus a big announcement!) NEXT All about Offbeat Bride & Lovesick's WeddingMBA presentation Show/Hide comments [ 16 ] Does Slack actually show the gif (or whatever those things are called) with guy-from-the-office-whose-name-I-can't-spell? Either way it sounds amazing. This is making me wish I had a reason to use it! YES. Here's an example of slackbot in action, chatting with Kristy, the designer in Austrailia we're working with this fall: http://awesomescreenshot.com/0703gsuk92 4 agree Best. Thing. Ever. :quickly finds excuses to use slack: 1 agrees Wanna collaborate on something? 😉 Hoooooooly shit. I need this. 1 agrees Yesssssss… My team so needs this. 1 agrees And this is why I follow Offbeat "everything". This will now be a part of my life. So thank you for spreading the word on this awesomeness! 3 agree This is the most perfect tool for my telecommuting, working from remote studios, contracting, all over the damn place, working weird-ass hours staff!!!!! *leaves to immediately download all the things* 2 agree As a glitchen, my love for stoot knows no bounds. And I love it when two awesome things from the internet collide. I'm a part of a slack team that uses it entirely as a chatroom, and its effectiveness and customizability for that purpose is HUGE, so I can only imagine how helpful it could be to people actually trying to be productive. Any future team I'm on will definitely be recommended slack. And besides, slackbot is just plain cute and loveable. 3 agree So . . . I don't know how I could make this do anything for me in real life without a job, but out of curiosity, how amazing would this be for a poly tribe? Does it integrate with calendars like GCal? 1 agrees I want it just for the gifs. Here's a list of all the tools Slack integrates with: https://slack.com/integrations The team's also been pretty good about asking people what they want and adding new integrations based on feedback. I love Slack. I'm in a region-wide gaming group that uses it for chatting and organizing. The channel feature is great – being able to add or remove yourself from different conversations is fantastic (versus Hangouts, what we previously used, only an admin could add you and there was also a max capacity for any given group). It's something I use for fun, but I can totally see how the professional application of the platform would be beneficial. Yay! So what emojis do staff use for sex toys? 1 agrees the eggplant. 1 agrees Comments are closed.