We all know I hate Facebook comments. Here's just one example of why…
We are adding a new series to the Empire today, wherein we feature the editor's favorite comments this week, from all three blogs. This is our way to express our love to our amazing community of more engaged and active readers. Lurkers are cool, but our commenters are our favorite bitches. Let's do this!
Big announcement! I've been booked to speak this fall at the Wedding MBA Conference in Las Vegas, October 2-4. This is a conference for wedding vendor types, and since it's more on the onbeat end of the spectrum, my talk will be angled towards explaining to these more traditional vendors why Offbeat Brides are awesome.
If any of y'all wedding business types are interested in attending, I've got a discount for Offbeat Empire readers!
For those who aren't familiar with internet start-up talk, "bootstrapping" refers to a business that doesn't take on any investment capital. As Wikipedia explains, "Such startups fund the development of their company through internal cash flow and are cautious with their expenses."
The Offbeat Empire is a bootstrapped company. I started it with money out of my own pocket, and have never taken on any investment dollars or venture capital. This means that by necessity, the Empire always has to function in the black — simply put, the company has to be profitable, because there is no other money other than the money coming in.
For the most part, I love bootstrapping…but sometimes it's hard, and the Offbeat Bride Tribe's migration earlier this year was one of those times.
The Offbeat Empire has two servers: one for all the blogs, and then a separate smaller server for the Offbeat Bride Tribe. At exactly 1:02pm PST today, the blog server went down. I caught it the minute it happened (I was editing Stephanie's pitches for next week's Offbeat Mama posts), and here's where things went from there:
Across all the Offbeat Empire sites, we've always had our sharing bar (you know, the thing that allows you to easily Like or Send via Facebook, Tweet, Pin, etc) at the end of the each post. The theory here was basic: you read the post, then you share.
But I had an aha moment looking at another blog where I realized that share bar also gives an indication of whether you should read the post…so I moved it. The results were immediate and dramatic.